5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
All content for Creator Empires Podcast is the property of Jan van der Aa and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
Here's the list...
- Promote a lead magnet in each video
- Show a screen recording of what the sign up process looks like
- Print the lead magnet out, show it in your video
- Optimize your opt-in pages for mobile
- Mention the lead magnet in a pinned comment
- Potentially mention your lead magnet in different places in your video
- Use the community tab to promote your lead magnets
- Show your face when you promote it in the community tab
- Add QR codes to your videos so that people who watch on TV can easily sign up
- Test want kinds of lead magnets or PDF’s work, stick to that format
This was one of our take aways from our creator event in London last week. Hit “like” if you want to hear more stories like this.
Join our events: www.creatorempires.com
Creator Empires Podcast
5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
