Creators are building DTC merch empires without retailers. Logan Paul says his ‘Maverick’ Merch brand made $40M in its 1st year. But what seems like a commodity today used to be a headache yesterday.
Just a few years ago it was still very tricky to sell great merch as an indie creator. You usually needed to "have a merch guy" that not only understood your design needs but also could handle the production process with providers and, more importantly, master the e-commerce intricacies!
Fast forward to 2021: you can use Spri.ng and all of that complexity melts away for you. You can essentially have a Merch-team as a Service. That's why we're thrilled to host Spring CEO Chris Lamontagne for our next Creator Economy Club!
They started in 2012 as Teespring, went on raising more than $60M from top investors like A16Z, and historically were enabling anyone to sell great merch. They’ve recently rebranded to Spring and now are 1) focusing on creators and 2) helping them not only sell physical product but also digital ones.