Today, creators are no longer simply talents detected & developed by an industry. They are entrepreneurs building & scaling businesses.

As a result, the skills and mindset required to work with them are changing completely. Creators need long-term partners optimizing for long-term equity, not short-term cash-flows.

How does this shift impact the role of the manager?

That’s what we’re going to explore with Zack & Kate from One Day Ent, the management team behind Yes Theory, Airrack & The Cheeky Boyos. They're one of the most entrepreneurial management companies in the space focused on building ownership for their creators.

We’ll explore how they’re e.g. enabling Airrack to launch CreatorNow, a 6-weeks cohort-based class to help creators grow their YouTube Channels, as a venture that has the potential to scale beyond just Airrack’s audience & brand.