Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
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Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
Tara Mckenty - Creating at Google, Shepherding Ideas, How to Mix Google with Dog Food And how Tara's Tackling Diversity and Inclusion with her Google 20% Time.
Creativity Unpacked
52 minutes 32 seconds
3 years ago
Tara Mckenty - Creating at Google, Shepherding Ideas, How to Mix Google with Dog Food And how Tara's Tackling Diversity and Inclusion with her Google 20% Time.
In this episode I speak with Tara Mckenty, Creative Head for Google in the Asia Pacific Region. Tara is an absolute creative powerhouse!
We unpack why the best creative ideas come from really understanding the audience you're creating for on a deep level. Tara brings to life some of her best ideas that have earned her some of the most prestigious accolades in the advertising industry from Cannes Gold Lions , D&AD Pencils, Clios and Effies. I can't wait for you to hear the story about Penny the Pirate and how Tara has managed to brilliantly combine ideas for Google with dog food and also The Wiggles.
We also dive into her creative process, what it's like being a creative working at Google and the powerful initiative called Rare that Tara has created with her 20% Google time.
Rare is a global program that provides equitable opportunities for underrepresented creatives to thrive at every stage of their career.
You can find more info about Rare (and Tara) here
https://rare.withgoogle.com/
And you can find me, Nicole Velik here www.theideasbodega.com.au
Creativity Unpacked
Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
