Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
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Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
Chloe Saintilan - Purpose Led Creativity, Side Hustles and Lighting Up the Empire State Building
Creativity Unpacked
33 minutes 54 seconds
4 years ago
Chloe Saintilan - Purpose Led Creativity, Side Hustles and Lighting Up the Empire State Building
In this episode we dive into purpose led creativity. Chloe Saintilan is a Creative Director currently at Afterpay in New York. She has had an incredible career as a copywriter in advertising at some of the best ad agencies in the world from TBWA Sydney to R/GA NYC.
"If something makes you angry. Do something!" This is Chloe's credo. In this episode Chloe tells us some incredible stories of how she has used her creativity for purpose.
She tells us how purpose led creativity has made a huge impact with her advertising clients in particular with Mercedes Benz where she challenged gender norms of what makes a "boys toy" or a "girls toy". The results of this campaign are mind-blowing.
Chloe also tells us about how she recently created a side hustle called Merch Aid that teamed up famous New York designers with small businesses that were greatly suffering through Covid. This initiative went viral and raised hundreds of thousands of dollars.
Chloe leaves us with a creative challenge. She reckons that you don't have to be a professional Creative to use your creativity to make a positive impact on people's lives.
This episode will leave you inspired and wanting to use your own creativity for purpose. "Creativity is what makes the world a better place. When we chase it and when we apply it".
You can find Chloe here: http://chloesaintilan.info/
and her newsletter here https://hypewomen.substack.com/
And you can find me, Nicole Velik here
www.theideasbodega.com.au
https://www.instagram.com/theideasbodega/
Creativity Unpacked
Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
