Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
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Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
Ben Cooper - The Importance of Creative Collisions, Unpacking Clever Buoy - The Idea that Won Big at Cannes Lions and Getting Creative in the Metaverse with NFTs.
Creativity Unpacked
1 hour 5 minutes 41 seconds
3 years ago
Ben Cooper - The Importance of Creative Collisions, Unpacking Clever Buoy - The Idea that Won Big at Cannes Lions and Getting Creative in the Metaverse with NFTs.
In this episode I'm speaking with my good friend Ben Cooper. He is the Group Innovation Director for M&C Saatchi and the Founder of Tricky Jigsaw, their innovation capability.
Ben and I share a passion for all things creativity and innovation. Every time I meet up with Ben, I learn something and this chat was no exception. He's one of the smartest, most interesting and humble people I know.
He has had such an interesting life and career journey and he's worked on some incredible innovations. I can't wait for you to hear us unpack some of these epic ideas such as the infamous Clever Buoy - an idea that started from one Brit's fear of sharks ended up solving a global problem and winning the coveted Titanium Lion at Cannes amongst many other accolades.
You'll also hear about the brilliant work Ben has done for Uber. Rather than just hand them ideas, Ben and his team created a tool that helps Uber's employees generate their own ideas, stay creative and disruptive.
Ben is also really into technology so brace yourselves as we dive into how you can get creative in the Metaverse, with NFT's and blockchain. Ben points out that with NFTs, Creatives have an incredible opportunity right now to create and get paid for their work in a way they haven't before.
This chat was really inspiring. I hope you enjoy it!
You can find Ben here https://www.trickyjigsaw.com
And you can find me here theideasbodega.com.au
Creativity Unpacked
Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
