Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
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Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
Beck Feiner - When Ideas Go Viral, Lessons from Advertising And The Power Of A Great Insight
Creativity Unpacked
37 minutes 2 seconds
4 years ago
Beck Feiner - When Ideas Go Viral, Lessons from Advertising And The Power Of A Great Insight
In episode 4 of Creativity Unpacked, I speak with Beck Feiner. She's an illustrator, designer and author living in Sydney Australia. Her illustrations, stories and memes shine a spotlight on social issues and tap into what's going on in society at the time.
We dive into one of Beck's most brilliant ideas that went viral, The Aussie Legends Alphabet. She got so bored with the generic material and design out there that she created her own alphabet for kids. Instead of A is for apple and B is for banana, Beck created something truly legendary, A is for Adam Goodes, B is for Bob Hawke, C is for Cathy Freeman etc. This brilliant idea went viral, earned Beck a book publishing deal and propelled her career as a full time illustrator.
Beck lets us under the bonnet and she shares some of the creative techniques that she learned working in advertising, lessons that she still uses in her daily creative practice.
You can find Beck on instagram at www.instagram.com/beckfeiner_illustrations
And you can find me, Nicole Velik at www.theideasbodega.com.au
Creativity Unpacked
Welcome to Creativity Unpacked, I'm Nicole Velik, head ideas girl at innovation and creativity company, The Ideas Bodega.
Over the past 12 years I’ve been fortunate enough to unlock creativity in thousands of people around the world across many different industries. From Nike to LEGO, Google to The United Nations. And What I know for a fact is that creativity isn’t an illusive gift for a chosen few. It’s actually an innate part of being human that every single one of us possess. Creativity is a muscle. You can build it and you can get better at it.
Ultimately, this podcast is a celebration of our creativity.
Its for those of you like me who have a curiosity and a desire to understand it.
You might be asking, where do great ideas come from? How can I hack my brain to get into creative flow? How do I flick the switch and get ideas on demand? How do I break through my creative blocks.
And its also for those who need to lead people and teams and get the best creativity out of others. You have a desire to build a workplace culture that oozes creativity – the kind that you just feel and is palpable when you walk through the door of a really creative organisation.
In each episode we will unpack, demystify and dive into all facets of creativity.
Here you’re going to meet some incredible creatives. We’ll go deep into their brains and break down their creative processes, habits and dissect what it is that makes them successful so you can learn from the best.
And I’ll teach you creativity tools and techniques that you can apply right away in your own work. Techniques that I’ve used to help my clients get creative and innovate.
Each episode is designed to fire you up with creatively, shower you with inspiration and arm you with practical techniques so you can go forth and create some epic stuff.
