"Everyday Creativity: A Systematic Literature Review" by Ana Luisa Ilha Villanova and Miguel Pina e Cunha

Summary

This article from the Journal of Creative Behavior presents a systematic literature review of "everyday creativity," aiming to clarify its definition and characteristics. The authors highlight the lack of a comprehensive, singular definition for this concept, often referred to as "little-c creativity," in contrast to "Big-C creativity" which denotes genius-level achievements. The review proposes a more inclusive understanding by integrating individualistic and sociocultural perspectives, emphasising that everyday creativity involves producing something original and meaningful that can be either a personal "creative experience" or a "creative product" judged by one's immediate social circle. The paper also explores everyday creativity through the "4 Ps" framework (person, process, product, and press), revealing its habitual, ubiquitous, and personally significant nature in daily life, and ultimately suggesting future research avenues to expand its study beyond the traditional creativity field.