Show Summary
Creative work doesn’t start with a brief—it starts with trust. And when operations and creative build that trust, the results go far beyond delivery.
In this episode, Kyle Wright and Brianne Gallagher—Creative Director and Head of Creative Operations at Wayfair—share how they’ve restructured the relationship between their teams. Instead of chasing speed at the expense of meaning, they’re building systems that protect space for strategy, storytelling, and original thinking.
We talk about what it takes to move from reactive execution to proactive collaboration: the tooling, the prioritization, the upstream conversations—and the mindset shifts underneath it all. What happens when ops stops managing projects and starts enabling vision?
This isn’t just about better workflows. It’s about building the conditions for better ideas.
Key Points + What They Made Me Wonder
About the Guests
Kyle Wright is the Creative Director at Wayfair, where he leads brand and campaign storytelling across channels. With a background in design, experiential, and brand systems, Kyle is focused on protecting space for intuition and human originality inside fast-moving creative ecosystems. Connect on LinkedIn
Brianne Gallagher is Head of Creative Operations at Wayfair, where she’s spent over a decade evolving ops from a delivery function into a strategic partner. She’s focused on building systems that enable great creative work at scale—without sacrificing soul. Connect on LinkedIn