The currency of learning is attention. How do you keep people engaged with so many distractions? Becky says attention spans are not shrinking, but the competition for focus is fierce. Becky has some tips on how to get — and keep — your learners’ attention. Research References: American Psychological Association. (2021). Attention and learning in the digital era. Link Simon, A. J. (2023). Quantifying attention via vigilance tasks across the lifespan. PMC. Link Cardoso-Leite, P., et al. (2021). Media use, attention, mental health and academic performance among 8 to 12 year-old children. PMC. Link Suppawittaya, P., & Yasri, P. (2025). The effectiveness of chunking methods for enhancing short-term memory of textual information. Psychology and Education, 57(9), 6313–6327. Link Purchase Becky’s new book here: Podcast available on iTunes here:  https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2 On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos Bob Pike Group is the industry-leading firm to train your trainers and design your training programs.