People can recall the details of a story better than the details of a slide. Becky reveals the secret ingredient that will make a story memorable and the structure you can use to build short, memorable stories.
Research References:
Van Voorhis, S. (2023). Looking to Leave a Mark? Memorable Leaders Don’t Just Spout Statistics, They Tell Stories. Harvard Business School Working Knowledge.
Link
Graeber, D. (2023). Stories, Statistics and Memory. CEPR / SSRN.
Link |
SSRN Link
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Podcast available on iTunes here: https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2
On Spotify here: https://open.spotify.com/show/2L5Ej7fMWOijhAwTlJUVUd
And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos
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