Today, we’re taking things into the kitchen with a guest from one of the most iconic names in high-end appliances: Sub-Zero, Wolf, and Cove.

Joining me is Ashley Rojas, a passionate Trade Representative for Sub-Zero Group Florida, covering the Miami and Gulf Coast regions. Since joining the company in 2018, she’s been instrumental in building strong partnerships with architects, kitchen designers, and interior designers — driving brand awareness through immersive trainings, chef-led experiences, and showroom events that bring the Sub-Zero, Wolf, and Cove story to life. Her work blends education, experience, and strategy to deepen product knowledge and foster lasting loyalty across the design community.

But beyond her professional expertise, Ashley brings a wonderful personal story — one that bridges her Midwestern roots in Iowa and her Colombian heritage. She’s a marketer at heart, a lover of travel, good wine, and great coffee, and a proud mom to a one-year-old son with another little one on the way.

We’ll be talking about the intersection of design, culinary culture, and brand storytelling — and how Sub-Zero, Wolf, and Cove continue to set the standard for timeless performance and design innovation in the home.