The topic of this podcast is "Managing your Customers".

Today’s Podcast will discuss questions such as "who is your customer", "how to define your customer and why its important to do so" and "how to reach and get in touch with your customers". We also include some thoughts on why its important to include your customers within in your business models and why its important that your business creates value for your customers (building on last weeks topic on value creation). Our guest speaker talks about the techniques she has used to understand her customer base and their needs from her own business experience.