Today, we have an incredible guest, Glenn Sanders, the SVP of Global Creative at Eclipse Advertising in Burbank. Glenn boasts an impressive resume that includes senior creative roles at Amazon Studios and Netflix, working on iconic titles like "Lord of the Rings," "Jack Ryan," and "Harry Bosch."

In this episode, Glenn reflects on his journey from traditional advertising to entertainment marketing, sharing invaluable advice to his younger self about embracing opportunities and setting aside arrogance. We'll delve into his experiences with mentorship, learning from pivotal figures such as Nick Davidge, Rob Schwartze, and Margaret Keene, who shaped his creative and leadership style.

Glenn also discusses the challenges and evolution of the industry, from the instability brought by workforce layoffs and strikes to the shift towards strategic storytelling in campaigns. We explore the importance of balancing data with creativity, as illustrated by successful campaigns like "Deadpool" and "Barbie," and the role of risk aversion in today's marketing landscape.

Tune in for an engaging discussion about the current industry climate, the symbiotic relationship between studios and agencies, and the significance of personal creative projects. This is an episode packed with insights, stories, and practical advice for anyone navigating the creative world. Let's get started!