Sydney is the creative force behind All I Wanna Do (AIWD), a social media collective of strategists and creatives with a knack for telling brand stories that resonate.

Last time we spoke on Creative Juicy (Episode 9!), Syd was still part-time at an agency, while taking on her first few clients on her own (that episode is great if you want to learn more about agency life and getting your footing in the world of social) so I thought now was an excellent time to catch up since she is now fully dedicated to building the collective.

We talk about the kind of work that Syd produces for her client roster, what influencer marketing is actually good for these days, the role of community managers and why businesses should rethink that position in their corporate hierarchy, the few things she always does in order to win new client business, and a lot more.

If this sounds interesting to your or your brand, you can reach Syd at syd@sydneyfazende.com.

Enjoy!