Sofie Pavitt is a licensed esthetician, founder of Sofie Pavitt Skincare Studio, and now founder of her namesake product line, Sofie Pavitt Face. 

In this episode, Sofie and I talk about her career in fashion before facials and how that foundation set her up for success in what she’s building today, the moment she knew she could quit her job and do facials full-time, how she took the studio from one treatment room on canal street to two treatment rooms, to her first hire, and beyond, the reason Sofie went after problematic skincare, specifically, how’s she’s building a killer skincare brand that already has 17 beauty awards in just a year and a half (that’s right... 17 in just 18 months!), and so much more. 

I especially loved learning about how Sofie thinks about collaboration with brands in the same space and what she attributes to the PR pick-up she’s gotten in the press since she launched the studio.

She is clearly super smart and went after a need she identified in the market - and totally nailed it. It's also a need I personally relate to, as I’m sure many of you do too. 

I hope you enjoy my chat with Sofie as much as I did!

x M

Shop Sofie Pavitt Face: https://www.sofiepavittface.com/

Visit Sofie Pavitt Skincare Studio: https://www.sofiepavitt.com/

Sofie on IG: https://www.instagram.com/sofiepavitt/

Sofie Pavitt Face on IG: https://www.instagram.com/sofiepavittface/