How do you build a brand that feels welcoming, inclusive, and human—especially in health tech? In this episode, we chat with Winnie Hefner, Creative Director at Equip Health, about the power of visual storytelling in healthcare. Winnie shares insights on evolving Equip’s branding to reach both kids and adults, the role of diversity in design, and how creative teams can navigate challenges while staying true to their mission.

We also dive into:

• How lived experience and empathy shape health tech branding
• The importance of diversity in visual representation
• The role of data-driven creativity in strategic decision-making
• The balance between traditional and digital advertising in health tech
• How creative leadership can empower teams and foster innovation
  

Want to keep the conversation going? Feel free to reach out to Winnie, Felippe and Raff through LinkedIn. And to learn more about Equip and the work they’ve been doing, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: cht@mowe.studio