Medtech founders often lead with data, but it’s usually their story that inspires trust and drives impact.

In this episode of Creative Health Tech, Raff and Felippe sit down with Kelly MacDonald, founder of BraveTale, to explore the fine balance between technology and humanity in medtech branding and positioning. Kelly shares why personal purpose and storytelling are critical for founders, how brand strategy helps secure buy-in from investors and patients, and why leading with heart — not just data — drives stronger connections and growth in medtech.

Want to keep the conversation going? Feel free to reach out to ⁠⁠Kelly⁠⁠, ⁠⁠Felippe⁠⁠ and ⁠⁠Raff⁠⁠ on LinkedIn. And to learn more about ⁠BraveTale and the work they’ve been doing, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠cht@mowe.studio