Two good friends who also happen to be the two co-founders of a creative consultancy for designers, Gail Doby and Erin Weir share how their long and enduring friendship impacts the way they inspire each other and work through whatever life and business challenges come their way. In their own honest musings, and also in their open conversations with speakers, authors, and influencers, they further their own journey as friends and founders, causing us to further our own journeys, too.
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Two good friends who also happen to be the two co-founders of a creative consultancy for designers, Gail Doby and Erin Weir share how their long and enduring friendship impacts the way they inspire each other and work through whatever life and business challenges come their way. In their own honest musings, and also in their open conversations with speakers, authors, and influencers, they further their own journey as friends and founders, causing us to further our own journeys, too.
What does luxury truly mean in today’s interior design industry? Is it about exclusivity, opulence, or expert craftsmanship? And more importantly, how can designers position their brand to attract high-end clients in an ever-evolving market? The definition of luxury has changed dramatically over the years, and in this episode, we explore how designers can use marketing to stand out in the luxury space.
Erin Weir sits down with Daniela Pimentel Furtado, founder and CEO of Findable Digital Marketing, to discuss the nuances of luxury marketing for interior designers. Daniela’s expertise in SEO and digital marketing for design and construction firms has given her a front-row seat to the changing trends in how affluent clients find and select designers. She shares actionable insights on defining luxury, optimizing your online presence, and attracting the right clients.
In this episode, you'll learn:
The Many Flavors of Luxury: Luxury is not one-size-fits-all. Daniela breaks it down into four main categories: premium expertise, opulent abundance, curated aesthetics, and exclusive custom work. Which one best represents your brand?
Why Affluent Clients ARE Online: Many designers assume that high-net-worth individuals aren’t searching online for services, but the data tells a different story. Daniela shares how Google Trends and research studies prove that even ultra-high-net-worth individuals rely on digital platforms, though they may be engaging in unexpected ways.
How to Make Your Website Reflect Luxury: Your portfolio is the epicenter of your marketing strategy. Daniela explains why high-quality photography, detailed storytelling, and SEO-optimized case studies are critical in positioning yourself as a high-end designer.
The Future of Luxury Branding: With Gen Z emerging as a dominant luxury consumer group, brands must evolve. Daniela shares insights on the trend of "accessible luxury" and how high-end brands like Gucci and Burberry are shifting towards openness, engagement, and unexpected collaborations.
Actionable Steps to Elevate Your Luxury Marketing: Whether you’re just starting out or have been in business for years, Daniela offers practical steps to refine your portfolio, enhance your storytelling, and make your website more findable to your ideal clients.
If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s13e4-shownotes
Resources Mentioned in This Episode:
Google Trends: A free tool to analyze search trends for luxury design keywords.
SEMrush & Google Search Console: SEO tools to track how well your website ranks for luxury-related terms.
Findable Digital Marketing: Daniela’s agency that specializes in marketing for the design and construction industries.
https://www.youtube.com/watch?v=AYiByqYfpsk
Episode Transcript
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Welcome to the Creative Genius podcast. Daniella, we're so excited to have you here today. Why don't we get started and you can just tell a little bit about yourself.
Thank you so much for having me. Yeah, my name is Daniella. I own a marketing agency called Findable Digital Marketing, and that's exactly what we do. We help businesses in the design and construction space become easy to find online. So I spend a lot of my time consulting clients, running an agency, but also speaking and writing about these topics.
Well,
Creative Genius Podcast
Two good friends who also happen to be the two co-founders of a creative consultancy for designers, Gail Doby and Erin Weir share how their long and enduring friendship impacts the way they inspire each other and work through whatever life and business challenges come their way. In their own honest musings, and also in their open conversations with speakers, authors, and influencers, they further their own journey as friends and founders, causing us to further our own journeys, too.
