In today’s episode, I’m going to take a deep dive on Patreon and Email.
Why this is important.
For the Novel Marketing Patreon, there are several rewards that we want patrons to get automatically. The biggest is a series of coupon codes that give them discounts on our courses and plugins.
Right now we send these emails by hand and that means there is sometimes a long delay from when someone signs up and when they get the email.
You would think there is a way in Patreon to craft a custom thank you email that would have all this information, but there is not. That said it can be done and I will walk you through how to do it in this episode.
The other reason this is important is that it gets your patrons out of Patreon and into your email app. That way if something happened to Patreon or you wanted to move away for some reason, you have all your subscribers in a place you control. Also, it is nice to be able to send out emails to all your patrons.
TL;DR
The short version is you setup a Zapier Zap with a Patreon “New Patron” trigger that triggers a MailChimp action to add the patron as a subscriber. Then you create a MailChimp onboarding campaign that has the welcome email. If that didn’t make sense to you, don’t worry I will walk you through the process step by step.
 
Step 1 Sign Up for Zapier
Zapier is a tool used for connecting online services. It has a free forever plan which is all we will need for this.
Sign Up for Zapier (Free)
How Zapier Works:

A “trigger” in one app can create an “Action” in another app.
Right now Patreon has 3 triggers

New Pledge
Updated Pledge
Delete Pledge


There are thousands of Action apps. For instance, you can setup Twitter as an action so that as soon as someone becomes a Patron, you send a Tweet thanking that person.
Zapier has some built-in actions and can send out emails itself, so you could skip all the following steps if you don’t care about building an email list in MailChimp.

 
Step 2 Sign Up For MailChimp
I am going to use MailChimp as my example in this episode because it is the most popular app. You can do this with nearly any other email service like ConvertKit, Drip, or Active Campaign.
MailChimp is the most popular email marketing platform on the internet.
MailChimp is free up to 2,000 subscribers. After that, it is on the cheap side of the platforms. It’s not the cheapest or the most powerful but it is a solid option for a lot of people.
Sign up for MailChimp (Affiliate Link)
There are many tutorial videos to help you with signing up for MailChimp, and there is a good chance you already have a MailChimp account so I won’t spend too much time on it here.
Here is a guide on How to Sign up For a MailChimp Account.
Step 3 Create a “Zap” between Patreon and MailChimp
To start this step, the easiest thing to do is click the link in the show notes that will take you to the specific Patreon to MailChimp recipe in Zapier. At that point, you will just follow the steps.  
In short, you will verify your Patreon account and Verify your MailChimp account.
Patreon to MailChimp Zapier Recipe
Tips:

You want Patreon to be your “trigger app”
You want MailChimp to be your “Action”

Step 3.5 (Optional) Create a “Patrons” Group in MailChimp