In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
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In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
The Dos and Don'ts of Marketing During Black History Month - S1:E4
Creative Friction
1 hour 5 minutes
2 years ago
The Dos and Don'ts of Marketing During Black History Month - S1:E4
Welcome back to Creative Friction! This week we talk about the timely topic of the dos and don’ts of marketing during Black History Month. Every February, brands suddenly find they have something to say (or sell) related to Black History Month. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism. So, how can your company uplift and celebrate Black culture and the Black individuals in your...
Creative Friction
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
