In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
All content for Creative Friction is the property of Madeline Reeves, Jeff Meade and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
Welcome back to Creative Friction! This week, we are tackling the beast of rescoping! Inflation is impacting every business. As creative operators, it’s crucial to ensure our work is properly priced and valued by our clients. These are the pillars of future profitability and prosperity - so let’s dive into it! In this episode, we cover: - Why profitability is more important than revenue, and how to not buy into the vanity metrics - Why increasing prices is necessary, and how t...
Creative Friction
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
