In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
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In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
Hire Slow, Fire Quick: Company Culture Matters - S1:E7
Creative Friction
1 hour 3 minutes
2 years ago
Hire Slow, Fire Quick: Company Culture Matters - S1:E7
Welcome back to Creative Friction! This week we chatted about the importance of hiring slow and firing quick. Layoffs are happening all over the place, folks are looking for side work, and agencies are likely going to be in high demand in the coming months, which means you may need to grow your team to support growing work loads. One of the common mistakes we have seen many agency owners make, including ourselves, is hiring too quickly for the sake of fulfilling contracts - and that...
Creative Friction
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
