In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
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In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
Critical Questions to Ask When Auditing Your Tech Stack - S1:E5
Creative Friction
1 hour 2 minutes
2 years ago
Critical Questions to Ask When Auditing Your Tech Stack - S1:E5
Welcome back to Creative Friction! This week we chatted about all things software audits! A software audit is helpful to review all the software being used in your marketing agency. The audit is designed to identify software overlap and determine which tools are still relevant to accomplish agency goals. In this episode we cover: - What to ask when auditing your tech stack - Why we believe this area has became such a blindspot for agency owners - When you should conduct a tech ...
Creative Friction
In this episode of Creative Friction, we welcome Ryan Paul Gibson. Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way. Listen in as we speak about: Ways customer research drives bu...
