James Hobson on How to Keep Innovating

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Creative Disruption Podcast

BENlabs: Ricky Ray Butler & Judah Lee

61 episodes

1 week ago

Creative Disruption lives where artificial intelligence and the creator economy meet. Host Ricky Ray Butler is a digital entertainment veteran and a pioneer in using AI technology to reshape the entertainment and media landscape. He's also the CEO of BENlabs, building AI models for human behavior and video intelligence. Co-host Judah Lee has his finger firmly on the pulse of the creator landscape as a Producer at TubeBuddy, a powerful toolset for creators to create, optimize, automate, and connect with an audience.

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James Hobson on How to Keep Innovating

Creative Disruption Podcast

1 hour 9 minutes 41 seconds

3 years ago

James Hobson on How to Keep Innovating

Description: In this episode I sit down with James Hobson, founder of the YouTube channel Hacksmith Industries. James’s channel has amassed a following of over 12M, where he and his team bring fictional items from video games, movies and TV shows to life. Beginning as a mechanical engineer, James took his skills and creative thought processes to create an innovative channel that would not only please his audiences but would regularly bring these otherworldly props such as Captain America’s Electromagnetic Shield, Proto-Lightsabers, Thor’s Hammer, etc. into the real world. In this episode James and I breakdown how he grew his channel, how he continues to grow his audience after years of success and what the next wave of innovation for creators looks like.