Are you tired of getting to the end of the month and finding that there’s no money left? If you aren’t making the level of profit you want to in your business, this episode is for you. I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity. If you’re tired of working hard and still feeling like you’re underpaid for your talent, this is a must-listen. We dig into the practical numbers, the mindset shifts, and the systems you need to get clear on what your business actually earns - and how to earn more. Covered in this episode: The biggest pricing mistakes creatives make. The 3 levers every agency owner needs to understand to boost their profit. Why most creatives are underpricing (and how to fix it). The exact profit margins you should be aiming for. Why a lack of clients isn’t always the cause of low profits - and what the real issue is. How to balance profitability with freedom and creativity. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.   LEARN MORE  Free Toolkit - https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam  Parakeeto Foundation Course- https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam  Model Beta - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam  YouTube - https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw  Blog - https://parakeeto.com/blog/  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Marcel Petitpas on LinkedIn - https://www.linkedin.com/in/marcelpetitpas/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam