Losing a project to a competitor can be gutting. You know your work is good. You know you can solve the client’s problem. But for some reason, they picked someone else. I’ve been there. Back when I ran my creative studio, I’d come across competitors with great work - sometimes even better than ours - often charging less. And I’d wonder why a client would choose us over other studios. I was assuming clients only cared about the work. But I was wrong. And in this episode, I’m sharing what really matters when it comes to winning clients. It’s a strategy I call ‘The River of Life’, and it’s going to help you cut through the noise, make the competition irrelevant, and charge what you’re really worth. Covered in this episode:- What clients actually care about when choosing who to work with.- Why your skills alone won’t win 6-figure projects.- How to position yourself as uniquely fitted to solve your ideal client’s problems.- How one creative business owner quadrupled his revenue with this approach.- And more… PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/. LEARN MORE  Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam