The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
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The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
How Watcher Entertainment is changing the rules of content creation
Creative Control
27 minutes
2 years ago
How Watcher Entertainment is changing the rules of content creation
Steven Lim used to work at Buzzfeed, cohosting the wildly popular show ‘Worth It.’ But a few years ago, he left to start his own digital studio, Watcher Entertainment, to take a chance on making content a little differently. Being a creator himself, Lim knew the struggle of writers, producers, and talent fighting to keep their own IP and earn what they’re worth, so he decided to take a unique approach that could be a new standard for digital content production—or as Lim puts it, ‘the stupidest decision’ he could ever make.
Steven told us all about his perspective working at a small independent studio after being at a large media company, and his ambitions to raise the bar for digital content in the future.
Creative Control
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
