How can leaders bring AI into their organizations thoughtfully, without losing what makes them human? In this Asked & Answered episode, AI strategist and IDEO alum Justin Massa joins host Mina Seetharaman to answer listener questions and share a grounded, practical view of AI adoption. Justin explains why so many companies struggle to move from experimentation to impact, how to foster a culture of safe exploration, and why empathy and trust remain at the heart of leadership in the age of AI. Read the recap of this conversation on the IDEO U blog at ideou.com.
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How can leaders bring AI into their organizations thoughtfully, without losing what makes them human? In this Asked & Answered episode, AI strategist and IDEO alum Justin Massa joins host Mina Seetharaman to answer listener questions and share a grounded, practical view of AI adoption. Justin explains why so many companies struggle to move from experimentation to impact, how to foster a culture of safe exploration, and why empathy and trust remain at the heart of leadership in the age of AI. Read the recap of this conversation on the IDEO U blog at ideou.com.
How to Invest in AI for Your Business: Justin Massa
Creative Confidence Podcast
50 minutes 7 seconds
1 month ago
How to Invest in AI for Your Business: Justin Massa
AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that’s both human-centered and high-impact.
Learn how to use Justin’s AI Opportunity Matrix, discover four universal entry points for AI innovation in businesses, and hear why reframing ROI beyond efficiency is key to sustainable growth.
Read the recap of this discussion on the IDEO U blog at ideou.com.
Want to learn more? Build your own AI adoption plan and learn tools for creativity, strategy, and responsible innovation in IDEO U's AI x Design Thinking Certificate, an 8-week online program. Learn more at ideo.in/aicert.
Creative Confidence Podcast
How can leaders bring AI into their organizations thoughtfully, without losing what makes them human? In this Asked & Answered episode, AI strategist and IDEO alum Justin Massa joins host Mina Seetharaman to answer listener questions and share a grounded, practical view of AI adoption. Justin explains why so many companies struggle to move from experimentation to impact, how to foster a culture of safe exploration, and why empathy and trust remain at the heart of leadership in the age of AI. Read the recap of this conversation on the IDEO U blog at ideou.com.
