How a Design Prototype Became an $800M Business Opportunity for Philips

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/46/24/b1/4624b1e2-4471-e408-757e-0aefc4c3311f/mza_4172605564246434662.jpg/600x600bb.jpg

Creative Capes

Future London Academy

53 episodes

6 days ago

Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!

Design

Arts

RSS

All content for Creative Capes is the property of Future London Academy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Design

Arts

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/1434195/1434195-1709116561643-b72604dacbdf4.jpg

How a Design Prototype Became an $800M Business Opportunity for Philips

Creative Capes

1 hour 24 minutes 36 seconds

1 month ago

How a Design Prototype Became an $800M Business Opportunity for Philips

Join us for the fifth episode of our Chief Design Officer Series, where we talk to Chief Design Officers from the most forward-thinking companies. This time, we are joined by Sean Carney, former CDO of Philips. At Philips, Sean led a team of 700+ designers and helped generate over $800 million in sales pull-through.Sean shared a powerful case study of how design contributed directly to business transformation and aided a positive change in the world.Watch to learn how to:- Drive real business impact with design- Calculate and communicate ROI on design- Balance creativity with business strategy at the C-level- Build a design team that influences revenue and strategy00:00 — Welcome to the CDO Series: Why Design Belongs in the Boardroom00:49 — Meet Sean Carney: Former Chief Design Officer at Philips02:55 — Sean’s Unplanned Path to Becoming a Chief Design Officer04:42 — From Solo Creator to Strategic Leader: The Power of Diverse Teams07:43 — Why Today’s User Research Isn’t Enough: Designing for the Future10:24 — Philips' Visionary Design Approach13:24 — 📍 Case Study: How Philips Built the NICU of the Future20:05 — 📍 Case Study: Embedding Strategic Design into Business Strategy at Philips35:00 — Tracking the ROI of Design: From Vision to Measurable Business Impact43:11 — Using Real-Time Data and Predictive Modelling in Hospital Design44:35 — Designing Capabilities for the Future: Strategic Foresight in Action45:01 — 📍 Case Study: Smart Toothbrushes and the Rise of Connected Health48:00 — How Philips Prioritised Innovation Opportunities Across 30+ Units48:48 — Turning Design Ideas into Strategic Investments with Cross-Functional Teams53:26 — 📍 Case Study: The Vacuum That Failed — and What It Taught the Business55:34 — What It Takes to Design in Healthcare: Compliance, Innovation & Risk55:53 — Building the Case for Prototypes: Value Beyond the Aesthetic01:01:40 — Bridging Creative Vision and P&L: Design at the Executive Table01:03:55 — How Design Drove Business Transformation at Philips01:10:31 — Empathy Across Departments: The Secret to Influencing at C-Level01:11:18 — Budgeting for Innovation: Where to Find (and Protect) Funds01:14:46 — The Future of Design Leadership: From Systems to Strategy01:21:48 — Design for Good: Applying Creative Leadership to Global Impact01:23:28 — Final Reflections: Building a More Joyful, Impactful World with Design

Learn about our Design Leaders programme: https://fla.wiki/4kDuFPT

#ChiefDesignOfficer #DesignLeadership #ROIonDesign