The Art of Networking: Building Connections in the Photography Industry 🎙 Listen to The Podcast ‘The Creative Caffeine Podcast’: https://podcasters.spotify.com/pod/show/creativecaffeinepod 🔴 Check out Riverside.fm here and use code 'ConnorWells' for 20% off: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=connorwells 🔴 Summary
In this episode, Connor Wells discusses marketing strategies for photography and videography businesses. He emphasizes the importance of building a strong online presence through a professional website and portfolio. Connor also highlights the significance of utilizing social media platforms to showcase work and engage with followers and potential clients. He suggests collaborating with clients and professionals to create fun and engaging content. Offline marketing techniques such as networking events and word of mouth are also explored. Connor shares his love for email marketing and the benefits of maintaining an email marketing list. Lastly, he briefly touches on paid advertising and the importance of targeting the right audience.
Takeaways
Building a strong online presence is vital for marketing a photography or videography business.
Utilize social media platforms to showcase work and engage with followers and potential clients.
Collaborate with clients and professionals to create fun and engaging content.
Word of mouth is a powerful marketing tool that can generate new clients and build trust.
Email marketing is an effective way to maintain relationships with clients and offer exclusive deals and updates.
Paid advertising can be explored, but it is important to target the right audience.
Chapters
00:00 Introduction to Marketing Strategies
02:01 Building a Strong Online Presence
03:28 Utilizing Social Media Platforms
05:21 Engaging with Followers and Potential Clients
07:16 Choosing the Right Social Media Platform
08:13 Blogging, Vlogging, and Content Creation
10:37 Collaborating with Clients and Professionals
12:56 Offline Marketing Techniques
16:41 Email Marketing
19:53 Paid Advertising
23:17 Conclusion
