Rach Viski is the founder of Minta Viski, a graphic design studio based in Wagga Wagga. She’s part artist, part graphic designer, known for creating site-specific envirographics and bold visual identities that feel deeply rooted in place. She’s a storyteller, a collaborator, and a forager of meaningful connections. If there’s a conversation to be had in a country show line or over a cup of tea at the school hall, Rach is in it, gathering insight, listening deeply, and transforming it into design that whirrs and hums with the heart of human experience.
I met Rach at a client launch event in the first year of my business, and soon realised she lived down the road from my Mum. Before long she was pouring me a cuppa in her kitchen, and for years we’ve talked freely about being small business owners, our love for design, and how we balance the demands of creative work and school pickup. When she speaks, shereminds me of the simple beauties of the world, and to take a breath of crisp country air.
In this episode, we speak about creativity in wide open spaces. What it’s like to live and work as a designer in regional New South Wales. The visibility gap between metro and country creatives. The challenges that come with slow internet and fast deadlines. And the value of creating work that might not go viral, but makes a real difference on the main street, in a hospital lift, or in the eyes of a child who sees themselves represented on the wall.
This conversation is also about belonging. About finding your people, building your own stage, and celebrating the “perfectlyimperfect” creative moments that make regional design unique. Rach is a kindred spirit and a long-time collaborator of mine, and I’m thrilled to finally share her voice with you here, beyond her kitchen table.
As always, I started by asking Rach what she’d do with her days if $100 million suddenly landed in her lap. Please enjoy my conversation with sunshine in a mug, Rach Viski.
Oh...and listen right to the end to fill up your bingo card.
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