Brand: What the Research Shows on Why It Matters

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/14/83/d7/1483d783-e259-1f3b-0084-9154c90096c0/mza_16456443490599385573.jpg/600x600bb.jpg

Creative and Tech

ReadSpeaker AI

40 episodes

2 days ago

Technology is constantly evolving and the companies that adapt win. In this podcast, you’ll hear from companies and thought leaders across various verticals who blend the art and science in one of the biggest growing spaces in tech, conversational AI. You'll hear how they are creating the touchstone experiences that will define the next generation of customer strategy. This podcast is brought to you by ReadSpeaker.AI a text to speech company that breathes life into conversational AI systems to help businesses thrive in a voice first world.

Technology

RSS

All content for Creative and Tech is the property of ReadSpeaker AI and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/14848159/14848159-1619709956628-e03208879beaa.jpg

Brand: What the Research Shows on Why It Matters

Creative and Tech

46 minutes 25 seconds

4 years ago

Brand: What the Research Shows on Why It Matters

Brand: What the Research Shows on Why It Matters with Tom Guarriello Ph.D., Faculty, Masters in Branding Program, School of Visual Arts & Psychologist

Listen to this academic talk about the value of a brand and what the research shows on how to know what makes a great brand, when the brand is working, what happens to companies who ignore branding and why branding matters even more as we go into a world with more AI and innovation including things like conversational AI, voice technology, VR, AR and more.

Tom has spent decades helping people understand their own, and other people’s, minds. After receiving a PhD in psychology, he spent 25 years in clinical practice, then pivoted into organizational psychology. For almost three decades, he’s worked as a brand consultant, much of it in the fashion industry. He is currently at the forefront of the increasingly relevant field of human/robot interaction.

As founding faculty in the School of Visual Arts’ Master’s in Branding program, Tom teaches “The Meaning of Branded Objects,” a course that explores the psychological mechanisms that transform everyday objects and experiences into important, valuable components of every modern person’s lived-identity.

This interview was part of the ReadSpeaker.ai two day podcast series called Branding Innovators, featuring some of the most creative and innovative people in the branding and marketing world today.

Learn more at readspeaker.ai