In this conversation, I speak with Todd Tibbetts, a professional creative and founder of Happy Awesome Studios, shares his extensive experience with artificial intelligence in the creative industry. He discusses the evolution of AI tools, their impact on creative workflows, and the balance between efficiency and originality. Todd emphasizes the importance of intent in AI-generated art and the need for authenticity in a world increasingly dominated by AI creations. In this conversation, Todd Tibbetts and Andy Baker explore the evolving landscape of creativity in the age of AI. They discuss the rapid advancements in digital tools, the importance of control and consistency in creative processes, and the potential for AI to empower creators by reducing barriers to entry. The conversation also touches on the ethical considerations of AI in creative work and the need for a balance between technology and human creativity. ***** Takeaways * Todd Tibbetts has been in the creative industry for over 35 years.* His first experience with AI dates back to 2008.* AI tools have evolved significantly, impacting creative workflows.* Efficiency and speed are major benefits of using AI in creative work.* Training AI models can enhance marketing and visual outputs.* The derivative nature of AI creations raises questions about originality.* Intent from the creator is crucial in AI-generated art.* Authenticity can be added back into AI art to combat perfection.* The creative industry is adapting to the rise of AI tools.* Traditional stock photography is being challenged by AI-generated images.* Control and consistency in AI-generated content are crucial for creators.* AI can enhance the creative process by providing instant feedback and iterations.* Access to technology is essential for democratizing creativity.* The influx of AI-generated content may lead to a mix of quality and mediocrity.* Creativity should focus on unique storytelling rather than just technical skills.* AI can help reduce the time from concept to execution in creative projects.* The ethical implications of AI in creativity must be considered.* The 'iron triangle' of time, quality, and cost is being challenged by AI advancements.* Embracing AI can lead to new opportunities for creative expression. ***** Chapters 00:00 Introduction to Todd Tibbets and Happy Awesome Studios02:44 Early Experiences with Artificial Intelligence05:18 The Evolution of AI Tools in Creative Work10:41 AI in Creative Workflows: Efficiency and Speed12:12 Training AI Models for Marketing and Visuals17:30 The Impact of AI on Originality and Creativity20:16 The Derivative Nature of AI Creations25:12 The Role of Intent in AI-Generated Art30:36 Navigating Perfection and Authenticity in AI Art32:55 The Future of Creative Tools39:10 The Impact of AI on Creativity46:32 Overcoming Creative Barriers52:45 Embracing AI in Creative Workflows57:57 Navigating the Iron Triangle of Creativity