This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
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This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
Welcome to episode 133. I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI. Tom has spent two decades in digital and built multiple 7 figure agencies. He’s worked with brands such as Red Bull Racing, JP Morgan, Tesco, and The Guardian and is now helping companies succeed with AI by providing training, consultancy, research, and building out the right AI strategy to keep them ahead of the competition.
We talk about:
• where we are in terms of AI’s evolution and advancement for both our clients and us as agencies.
• why it's important to understand the client's needs and meet them where they are.
• how AI is helping agencies quickly analyse data and uncover insights to help drive the creative output.
• some best practices for agencies when using AI tools
• how clients are starting to question the origin of content and where it's being generated from, and questioning the value and the role of an agency.
You can follow Tom on LinkedIn: https://www.linkedin.com/in/tom-head-ai/
And sign up for the G3NR8 newsletter here: https://www.g3nr8.com/newsletter
Creative Agency Account Manager Podcast
This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
