This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
All content for Creative Agency Account Manager Podcast is the property of Jenny Plant - Account Management Skills Ltd and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman
Creative Agency Account Manager Podcast
39 minutes
3 months ago
Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman
Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.
During this chat, we cover the biggest challenges agency owners are facing today, namely:
- pipeline pressures
- the impact of AI
- the hot topic of niching
- why strong account management remains key to the growth and longevity of your client relationships
- the powerful impact of humility and empathy in agency leadership
- and practical advice on initiating meaningful conversations to re-engage with your clients.
You can connect with Steve Guberman via LinkedIn: https://www.linkedin.com/in/agencycoach/ or https://www.linkedin.com/company/agency-outsight/
And find more information on the Agency Outsight website: https://www.agencyoutsight.com/ and podcast: https://www.agencyoutsight.com/podcast/
You can find more podcast episodes, more details about my account retention and growth training, and subscribe to my newsletter on my website: https://www.accountmanagementskills.com
Creative Agency Account Manager Podcast
This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
