🚀 Every brand wants attention. No brand wants a PR nightmare. So how do you stay bold, relevant, and engaging without stepping on a landmine?

In this episode of Creative & Code, Jay Boston breaks down how businesses can keep their marketing fresh, fearless, and effective—without ending up on the wrong side of the internet. We’re tackling:

✔️ Why some brands go viral for the right reasons—and others crash & burn
✔️ The fine line between edgy marketing and ‘apology tweet’ territory
✔️ How to take a stand on social issues without coming off as performative
✔️ What to do if your brand gets called out (and how to recover fast)

It’s a high-risk, high-reward world for brands—this episode will show you how to stay in the spotlight for all the right reasons.

🔗 Where to Learn More
📍 Check out our work at ID Digital Agency: https://iddigital.com.au
🎙 Explore Creative & Code Podcast: https://iddigital.com.au/creative-and-code-podcast

🎧 Listen now and learn how to market fearlessly—without the backlash.

#Marketing #BrandStrategy #PRDisasters #CancelCulture #SocialMedia #CreativeAndCode #Podcast #IDDigital 🚀