“What makes humor is pattern recognition. Finance is very helpful on that front because there are a lot of patterns that keep repeating themselves.” Heidi N. Moore uses humor as a tool for understanding the world of finance. She tells stories about the people behind the money — why they do what they do and how they do it, and has done so for many years as a reporter for The Wall Street Journal, The Guardian, and Marketplace. By humanizing something as intimidating as finance, she helps people actually understand it.