This episode chronicles creatine's journey from a 19th-century laboratory discovery to becoming the king of sports supplements. Ollie traces the pivotal moment when British Olympic athletes in 1992 used creatine to achieve remarkable performances, triggering a media sensation that launched a billion-dollar industry. The episode examines how companies like EAS capitalized on the scientific validation, the role of bodybuilding culture in spreading awareness, and the marketing strategies that transformed creatine from an academic curiosity into a mainstream fitness staple. The story reveals how perfect timing, solid science, and savvy business practices created the template for modern sports nutrition success.
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