From Snow Patrol and Jake Bugg to Grammy nominations and mentoring the next generation, Iain Archer has spent decades crafting the soundtrack of modern life. In this episode of CreatED, Rob Pepper and Iain explore what it means to build a sustainable creative career — and how education, storytelling, and resilience shape the path.

They dive into how creativity evolves over time, how AI and tech are changing the music landscape, and why teaching the next wave of artists might be as powerful as making the work itself.

If you care about music, making things that matter, or the future of creativity — this one’s for you.