I sit down with social media and small biz expert Laura Jane Barnes (@heyitslaurajane on Instagram) to tackle the many myths and misconceptions about the Instagram algorithm that have been circulating within the creative community. Laura clarifies the true purpose of the Instagram algorithm, how it actually works, and offers practical tips on how creative business owners can use this understanding to their advantage. We also explore how user behaviour on Instagram has evolved, why growing your follower count isn’t the most important metric, and Laura’s eye-opening experiment proving that even small accounts can achieve significant reach.   Links from this episode Watch the podcast on Patreon Follow Laura on Instagram Get Laura’s FREE 30 days of content ideas ebook Use code ‘TRIALMONTH’ to join the Creative Business Association for only £1 for the first month! More from Laura   Join the community Subscribe to our newsletter Become a Patreon Pal Follow the show on instagram   Ask a question! If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener’s Cup!