141. Beauty & the Beef – Vegan Reversal in Food & Beauty

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Create Tomorrow, The WGSN Podcast

WGSN

149 episodes

1 week ago

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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141. Beauty & the Beef – Vegan Reversal in Food & Beauty

Create Tomorrow, The WGSN Podcast

26 minutes 51 seconds

3 months ago

141. Beauty & the Beef – Vegan Reversal in Food & Beauty

Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katharine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries.

Discover how traditional diets are being redefined with primal diet trends, the resurgence of animal-based beauty products and the cultural factors fueling this change. Take a bite out of this thought-provoking discussion on consumers’ changing preferences in balancing plant-based and animal-based lifestyles.