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Create Tomorrow, The WGSN Podcast
WGSN
145 episodes
6 days ago
WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
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All content for Create Tomorrow, The WGSN Podcast is the property of WGSN and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.
Show more...
Design
Arts
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144. How Gob’s Mycelium Earplugs are Breaking the Mould
Create Tomorrow, The WGSN Podcast
31 minutes 34 seconds
1 week ago
144. How Gob’s Mycelium Earplugs are Breaking the Mould

Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with mycelium-based products, emphasising the importance of accounting for an item’s end of life in design. 

Learn about the challenges of green marketing, avoiding greenwashing and the role of educational, visually enticing marketing in capturing consumer interest. Listen for insights into the future of personal care products.


Create Tomorrow, The WGSN Podcast
WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.