136. Changing the Course: Golf’s Big Cultural Swing

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Create Tomorrow, The WGSN Podcast

WGSN

140 episodes

21 hours ago

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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136. Changing the Course: Golf’s Big Cultural Swing

Create Tomorrow, The WGSN Podcast

27 minutes 1 second

1 week ago

136. Changing the Course: Golf’s Big Cultural Swing

How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and Josh Hubberman, co-founders of golf community Swang, to discuss how they are evolving the future of golf as an inclusive and community-driven activity.

Amid the cultural shift in golf, Josh and Modi break down their innovative approach to making golf more accessible and appealing to younger generations. Drawing from music, they reshape the perception of the sport to attract a diverse audience with greater representation. Listen to how they formed strategic partnerships, overcame challenges of entrepreneurship, and built connections.