133. From Dua Lipa to Diwali – Welcome to WGSN Events Strategy

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Create Tomorrow, The WGSN Podcast

WGSN

140 episodes

21 hours ago

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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133. From Dua Lipa to Diwali – Welcome to WGSN Events Strategy

Create Tomorrow, The WGSN Podcast

27 minutes 46 seconds

3 months ago

133. From Dua Lipa to Diwali – Welcome to WGSN Events Strategy

In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist of Events, Liz Tan, to discuss the launch WGSN’s new platform to help brands navigate key events impacting consumer behaviour.

Revealing the criteria for featuring significant events, evolving traditions, and celebrations, our guests offer insights into collective effervescence and the cost-of-living impact on consumer sentiment, driving future consumer trends. Tune in to find out how to effectively capture cultural moments and harness engagement opportunities within sports and music events.