131. NFL’s Fashion Touchdown

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Create Tomorrow, The WGSN Podcast

WGSN

140 episodes

21 hours ago

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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131. NFL’s Fashion Touchdown

Create Tomorrow, The WGSN Podcast

30 minutes 23 seconds

3 months ago

131. NFL’s Fashion Touchdown

How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Editor explore how fashion can boost connections with fans – particularly younger audiences and women.

He shares insights on the NFL’s strategic move into fashion, the importance of authentic athlete representation, and the potential for athletes to transition into fashion careers post-retirement. Join them to learn about the cultural shifts shaking up the sports industry and find out how to score successful partnerships and campaigns that have brought athletes into the fashion spotlight.