127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens

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Create Tomorrow, The WGSN Podcast

WGSN

140 episodes

4 days ago

WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

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127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens

Create Tomorrow, The WGSN Podcast

27 minutes 14 seconds

5 months ago

127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about.

Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers.

Meghan reflects on how Claire’s targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.