In this dynamic episode of Create The Culture, CTC is joined by DJ P Smooth and Skywalker as they dive deep into the concept of knowing your worth. From personal anecdotes to hard-earned wisdom, the trio explores how mastering your craft, recognizing your value, and scaling up in the industry can transform your career.

They discuss the importance of stepping on the scale—literally and metaphorically—to gauge your progress, define your worth, and push past your environment's limitations. Whether you're a DJ, entrepreneur, or creator, they share the keys to negotiating your value, cutting off free work that no longer serves you, and strategically positioning yourself in any market.

This episode is packed with actionable insights, covering everything from pricing strategies, the balance of talent and labor, to navigating mutually beneficial relationships. Tune in to learn how to create opportunities, elevate your brand, and set the standard in your field. If you're serious about creating your own culture, this is the blueprint.