Have you seen those beautiful, colorful bottles of Method Soap at Target? They're most likely the work of today's guest, Lisa Congdon, who is one of the world's most recognizable graphic designers, a fine artist, and an illustrator who creates for clients such as Amazon, Comme des Garcons, Crate & Barrel, REI, and MoMA.    She’s also the author of ten books, including Art Inc: The Essential Guide to Building Your Career as an Artist, and Find Your Artistic Voice: The Essential Guide to Working Your Creative Magic, the host of The Lisa Congdon Sessions podcast, and she teaches on the faculty of Northwest College of Art.    But you might be surprised to learn Lisa didn't discover her true passion for design until her 30s, and at that point, she assumed it was too late to make it her career. Little did she know she had an entire journey of discovery ahead of her, and so much of that had to do with finding her voice.    0:42 - Why we tell ourselves we’re too old to be creative 1:40 - How imposter syndrome intensified when her career blew up 6:30 - Learning to stand in your creative power 7:00 - How Lisa manages to handle the various aspects of her career and life that bring her joy 12:18 - How to surround yourself with a great creative team 17:15 - Gauging whether or not to say yes to a creative opportunity 21:15 - Listening to your gut 22:43 - Knowing how much to charge for creative services 28:43 - The complicated nature of social media 33:33 - The elements of artistic voice 39:27 - Remembering that we hit multiple impasses in our creative work and that’s not a problem   44:48 - Working with the pressure to produce 48:15 - Developing grit in your creative life through physical challenges    Get a copy of Lisa’s books here:   Art Inc: The Essential Guide to Building Your Career as an Artist Amazon Bookshop   Find Your Artistic Voice: The Essential Guide to Working Your Creative Magic Amazon Bookshop   Visit Lisa’s shop and world: https://lisacongdon.com/   Visit jenniferlouden.com/podcastkit to get instant access to a collection of audios that will: help you with some of the most common struggles we creatives have to manage including fear of choosing, falling into compare and despair, managing the inner critic (s), and feeling too exposed and vulnerable when you put yourself or your work into the world.