My first guest is somebody I’ve got to know recently, Paul Blackburn. Paul is the founder of Studio Blackburn, an international brand strategy and design studio. They inspire desire for brands and businesses that improve peoples' lives.

Recently Studio Blackburn rebranded SO Energy and their great print and digital campaign called ‘We mean Green’ which ran for eight weeks used to promote the environmental benefits of rail travel during COP26… which when posted on Instagram few ‘creatives’ reacted to.

Together we talk about his journey into design, the ups and downs of running a successful studio and share advice for all of us creatives.